PROJECT OVERVIEW
One of a series of product collaborations featuring independent artists and riders who find inspiration in the ocean, mountains and nature.

PROJECT GOALS
1   Co-create a product story that combines the artists narrative and style with Dakine's to create something unique.

2   Support like-minded individuals that inspire us through their creative contributions to the riding community.

3   Reflect the creative attribute of Dakine's target customer and brand personality.

Photography

PROJECT DELIVERABLES
- Go-to-market plan created with design, marketing, product development and sales teams.
- Artist contract and royalty agreement.
- Brand and artist collaboration management.
- Owned, paid and earned marketing strategy.
- Content creation plan, including on-location photo and video shoot in Leucadia, California.
- Product design deliverables: custom product print, collection branding, colorway styling, custom packaging.

Sell-in deliverables: Rep and distributor presentation kit, studio product photos, workbook story and product detail pages, sales meeting and tradeshow presentations and displays, trade PR and industry product seeding.

Sell-through deliverables: Campaign roll-out on social, dakine.com and email, influencer product seeding, 2-minute video, photo lookbook, paid social ads, media partner promotions and display ads, media PR and events, retailer assets launch kit and window displays.

Tradeshows

Social

Video

Dakine.com

Dealer Catalog

Studio Photography

PROJECT CREDITS
Artist / Rider: Christine Brailsford Caro
Marketing Director: Scott Koerner
Digital Marketing Director: Colleen Quigley
Art Director: Justin Mooney
Graphic Designers: Christin Dunbar, Alex Erickson
Product Designers: Kristin Gerlach, Todd Janada
Video: Tyler Malay
Photography: Alex Erickson