Marketing and Creative Direction for Active Outdoor Product Brands
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Aesmo Collection

Wolle Nyvelt built the first Aesmo noboards in a garage with little more than a sander, two hands, and a radical idea free of any rules of how a board should look or ride. Aesmo has evolved to bring together technology, art, and fun in an entirely new way to ride the mountain. Fusing elements and the style of snowboarding, surfing, and skateboarding, the binding-less boards draw inspiration from the basic principles of each.

We worked with Wolle to create a collection of products that celebrate Wolle’s dedication to standing sideways, craftsmanship, and building products that help make the most unexpected days some of the sickest.

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PROJECT OVERVIEW
One of a series of product collaborations featuring independent artists and riders who find inspiration in the ocean, mountains and nature.

PROJECT GOALS
1   Co-create a product story that combines the artists narrative and style with Dakine's to create something unique.

2   Support like-minded individuals that inspire us through their creative contributions to the riding community.

3   Reflect the creative attribute of Dakine's target customer and brand personality.


Photography

PROJECT DELIVERABLES
- Go-to-market plan created with design, marketing, product development and sales teams.
- Artist contract and royalty agreement.
- Brand and artist collaboration management.
- Owned, paid and earned marketing strategy.
- Content creation plan, including on-location photo and video shoot in ZiIllertal, Austria
- Product design deliverables: custom product print, collection branding, colorway styling, custom packaging.

Sell-in deliverables: Rep and distributor presentation kit, studio product photos, workbook story and product detail pages, sales meeting and tradeshow presentations and displays, trade PR and industry product seeding.

Sell-through deliverables: Campaign roll-out on social, dakine.com and email, influencer product seeding, 2-minute video, photo lookbook, paid social ads, media partner promotions and display ads, media PR and events, retailer assets launch kit and window displays.


Social


Video


Tradeshows

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Media Coverage


Dakine.com

Dealer Catalog Pages

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Studio Photography

PROJECT CREDITS
Artists / Riders: Wolle Nyvelt, Stefan Gruber
Digital Marketing Director: Colleen Quigley
Art Director: Justin Mooney
Graphic Designer: Chad DeWilde
Product Designer: Robert Morano, Nathan Hanna
Photography:  Carlos Blanchard
Video: Blank Paper Studio