PROJECT DELIVERABLES
- Go-to-market plan created with design, marketing, product development and sales teams.
- Artist contract and royalty agreement.
- Design team and artist collaboration management.
- Owned, paid and earned marketing strategy.
- Content creation plan, including on-location photo and video shoot in Hawaii.
- Product design deliverables: custom product prints, collection branding, colorway styling, custom packaging.
Sell-in deliverables: Rep and distributor presentation kit, studio product photos, workbook story and product detail pages, sales meeting and tradeshow presentations and displays, trade PR and industry product seeding.
Sell-through deliverables: Campaign roll-out on social, dakine.com and email, influencer product seeding, 2-minute video, photo lookbook, paid social ads, media partner promotions and display ads, media PR and events, retailer assets launch kit and window displays.
Tradeshow / Retail Displays
